We make healthy ROCK!
Jump with Jill is the world’s only rock & roll nutrition show. We stage a professional production at your location to transform nutrition education into a live concert. Our Emmy-nominated program was created by a musical Registered Dietitian named Jill. So you can be sure that your child’s experience will be engaging, entertaining, and educational. We know that advertising for unhealthy foods works to convince kids to build loyalty to foods that are bad for them. Jump with Jill uses those same tools – music, excitement, and characters – to make learning about health cool. So whether you are on your school’s PTA and want a school assembly that will be talked about for years, a Board of Education looking for a program that can scale to all of your schools, or an organization looking to activate your community outreach, Jump with Jill is your one stop shop for making healthy rock. We have performed the show 3,500 times for over a million kids across six countries. So there’s just one question… are you ready to rock?!
Heard of us?
That’s probably because Jump with Jill has been:
- performed 3,500 times for 1.2 million kids across six countries.
- nominated for three Emmy® Awards for supporting educational materials.
- awarded two Telly Awards for excellence in Educational and Children’s Media.
- received a Grammy-nomination consideration for Best Children’s Album for two recorded albums.
- appearing as a face of the Meijer nutrition campaign across a six state footprint.
- working as the nutrition education arm of the Texas Department of Agriculture Farm Fresh Friday Initiative.
- rocking NFL stadiums around the country to activate Fuel Up to Play 60 programs for regional Dairy Councils.
- featured in national media including NPR, Sprout, The Washington Post, and Nickelodeon’s Parents Connect.
Jump with Jill changes the way kids learn about health. Boring directives on what not to eat is one of the driving forces behind our culture’s neglect of what’s best for us. The truth is, people know what it takes to be healthy. Even a child can tell you to eat your vegetables and drink more water. But the gap between knowledge and action is widened by the cues to unhealthy behavior that inundate us every day – professional athletes tout fast food in advertisements, vending machines offer our favorite sugar fix, and banner ads encourage us to shed pounds to look like a computer-altered model half our age. Everything you ever needed to know about how to effectively communicate a desired behavior can be learned from advertising. The characters, catchphrases, repetition, and music of well-funded marketing campaigns so strongly connect to our subconscious desires that they can override our logic and mask the very real drawbacks (or even dangers!) of the products being sold. Advertisers work very diligently to convert sugar water into a hip, multi-million dollar brand. They target kids to establish lifelong consumers. Today’s generation of kids needs to develop brand loyalty to healthy habits. We think it’s so important, we sing and dance about it.
…and it works!
Research on Jump with Jill demonstrates kids are tuned in. Not only does Jump with Jill get kids rockin’ and learnin’, the messages translate into an overwhelming positive response to the show and an increased and sustained motivation over time.
- In a 2018 study, statistically significant improvements were reported for drink preferences, enjoyment of nutrition education and experience taking the survey; all aggregate responses for knowledge, attitudes and intention became significantly more positive (p=.05). Furthermore, approximately 95% reported positive ratings to participating in the survey (P<0.0001).
- In a 2017 study, Jump with Jill program demonstrated statistically significant improvements on students’ (1) willingness to experiment with new healthy foods, (2) confidence that choosing healthy foods will improve their health, and (3) enthusiasm for nutrition education. Furthermore, these results were maintained over time.
- In a 2016 study, over 95% of students reported enjoying their experience with Jump with Jill and 94% of students tried foods presented to them after the show. The show sustained enthusiasm for healthy foods over time.
- In a 2013 study, teachers found the assembly to be excellent in entertainment value and student engagement. Students were measured to be very excited (92.4%), very happy (92.4%), and not at all bored (94.4%). By comparison, another nutrition assembly rated students quite differently – only 12% of students were very excited, 14% were very happy, and 45.7% were very bored!
- In a 2009 study, 75% of all surveyed students reported trying to be more active and 81% of 4th graders reported trying to drink more water after seeing Jump with Jill. After seven months after students’ exposure to Jump with Jill, the message regarding the importance of physical activity remained especially strong and continued to be recalled at similar rates to the initial assessment at seven weeks.