The hit track The Bone Rap from the live rock and roll nutrition show, Jump with Jill, into a video series that presents the dance moves in levels to allow mastery of the moves. The song and video bring the benefits of dairy to life in true hip hop fashion. The nightclub experience has been flipped to celebrate milk by his rapper name, Calcium, and his bone building crew of cheese and yogurt — the staff dresses as cows who serve up low fat dairy products and the VIP room is reserved for those who get down with healthy bones.