Contact: Jill Jayne
FOR IMMEDIATE RELEASE
jill@jumpwithjill dot com
Direct: (800) 531-0760 x 3
JUMP WITH JILL WINS ONLINE VIDEO AWARDS FOR THE SWEET BEAT
Nationally acclaimed rock & roll nutrition show decorated for music video produced in partnership with the National Watermelon Promotion Board
Ashland, KY, April 19, 2016 – Jump with Jill has been named a Bronze winner in the 37th Annual Telly Awards for The Sweet Beat in two prestigious categories: Education and Children. Jump with Jill was selected from over 13,000 entries from all 50 states and numerous countries.
Produced in support of the rock & roll nutrition show Jump with Jill currently touring the world, The Sweet Beat is an interactive music video about the naturally sweet taste of fruit. This video was funded by the National Watermelon Promotion Board and was shot in Jump with Jill’s Pittsburgh headquarters using an all Pittsburgh-based cast and crew. As each color fruit is featured, the static background transitions to a school-themed scene through carefully crafted lighting, set, and costuming. As the video builds, the scenes are slowed down and merged to create the swirl of color that should fill your plate and your shopping cart for a healthy diet. Viewers interact with the video by making their own Sweet Beats with their two favorite fruits and their own dance moves using the provided audio track at jumpwithjill.com/sweet and the hashtag #sweetbeat.
“Jump with Jill uses the power of media to reframe the childhood obesity epidemic,” said Jump with Jill creator Jill Jayne, a Registered Dietitian and professional musician. “The Telly Awards are recognition of our dedication to our craft to take nutrition education out of the textbook and into the mainstream media.”
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Jump with Jill‘s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
To find out more about the Telly Awards visit our website at www.tellyawards.com.
About Jump with Jill
The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, Jump with Jill is both educationally sound and completely rock & roll. Behaviorally-focused and research-proven, the show creates a world where healthy is not just an important thing to do, but the cool thing to do. Learn more at jumpwithjill.com.
About the National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.
Watermelon, the produce leader in lycopene, is a multivitamin unto itself, with each serving providing an excellent source of Vitamins A and C and a good source of Vitamin B6 with only 80 calories. Watermelon consumption per capita in the United States was an estimated 14.8 pounds in 2015. Watermelon volume in the United States was approximately 4.7 billion pounds in 2015. For additional information, visit www.watermelon.org.