FOOD MARKETING INSTITUTE FOUNDATION SELECTS FAMILY FOOD ROCKSTAR CAMPAIGN FOR GOLD PLATE AWARD

Jill JayneAward Winning, MeijerLeave a Comment

Hank Meijer accepted the Gold Plate on behalf of Meijer and Jump with Jill.

Custom campaign created by Jump with Jill to encourage family meals earns Meijer industry recognition

Be a #FamilyFoodRockstar Jump with Jill Photo Contest presented by MeijerJanuary 29, 2017 – SCOTTSDALE, ARIZ. – The Food Marketing Institute (FMI) Foundation Gold Plate Award is proud to recognize members of the food retail industry who are encouraging shoppers to share more family meals together around the table. In September 2016, 56 food retailers, 15 suppliers, and 37 allied organizations helped the FMI Foundation amplify National Family Meals Month™ to consumers by implementing innovative in-store and media campaigns. The 2016 Gold Plate Award recognizes the best of National Family Meals Month programs.

“2016 was the second year for National Family Meals Month, and the FMI Foundation acknowledges the extraordinary efforts by the retail food industry to help consumers make family mealtime easier,” said Sue Borra, RD, chief health and wellness officer for FMI and executive director of the FMI Foundation. “According to a Nielsen analysis of National Family Meals Month, 85% of shoppers who saw the campaign, reported healthier behaviors as a result, so these programs can make a difference in the well-being of the customers we serve.”

FamilyFoodRockstarSharingCaringSqare1200x1200-768x768 FamilyFoodRockstarSharingCaringSquare1200x1200-768x768 FamilyFoodRockstarHappyTogetherSquare1200x1200

The 2016 Gold Plate Award winner roster included Meijer as an honorable mention for “Be a #FamilyFoodRockstar,” a custom campaign created by the world’s only rock & roll nutrition show, Jump with Jill. The #FamilyFoodRockstar Photo Contest was a social media-driven campaign to celebrate the rockstar in your family’s kitchen. As an extension of the in-school rock & roll nutrition show Jump with Jill Live Tour presented by Meijer, the photo contest sought to recognize family members who prepared nutritious and delicious meals for their family. During Family Meals Month in September, residents within the Meijer footprint posted pictures of their family shopping, preparing, or cooking a meal with the hashtag #FamilyFoodRockstar for a chance to win a $100 Meijer gift card. National Family Meals Month was also promoted utilizing the hashtag #FamilyMealsMonth.

Hank Meijer accepted the Gold Plate on behalf of Meijer and Jump with Jill.

Hank Meijer accepted the Gold Plate on behalf of Meijer and Jump with Jill.

Over the course of Family Meals Month, over 10,000 students across three states received the customized recipe card promoting the Be a #FamilyFoodRockstar campaign. Coverage for the contest in trade and consumer press generated 252,702 impressions; social media racked up 120,576 impressions and 2,050 engagements. It was difficult to choose only five winners from the 224 entries! In addition, each of the 228 Meijer locations had 2 Produce for Kids kiosks promoting the Family Food Rockstar contest along with family friendly recipe tear pads. It is estimated that 273,600 recipes were distributed during Family Meals month and each recipe card also promoted the contest and concept.

About the Food Marketing Institute Foundation

Established in 1996, the Food Marketing Institute Foundation seeks to ensure continued quality and efficiency in the food retailing system and is operated for charitable, educational, and scientific purposes. To help support the role of food retailing, the FMI Foundation focuses on research and education in the areas of food safety, nutrition, and health. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.

About Jump with Jill

The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, the show uses singable anthems guaranteed to get students moving and learning about healthy habits. Now in its tenth year, the Jump with Jill show has been performed nearly 3,000 times for a million kids across the world. Find this press release and high resolution images at www.jumpwithjill.com/meijer-press/.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.

###

Media Contact:
Hailey Zoccoli
hailey@jumpwithjill dot com
(800) 531-0760 x 1

 

DJ Broccoli Rob!

Jill JayneUncategorizedLeave a Comment

THIS is Broccoli Rabe and THIS is Jump with Jill East Coast Cast DJ Robert Pokrzywa, so his DJ name is DJ BROCCOLI ROB! Thanks to iWasaki for the custom prop construction to make this food pun possible!

Turkey Baby

Jill JayneThanksgivingLeave a Comment

You might know that I’m a professional foodie, but what you might not know is that I was literally born into this career choice. The year that I was born, my mom enjoyed two Thanksgiving dinners, at each respective grandparent-to-be’s households. Feeling like she had had a little too much to eat was instead labor pains and I was born the day after Thanksgiving at 8 AM. I love that my birthday so often falls on or around this holiday because it involves close family and friends, delicious food, and allows me to have a huge say in the cooking, since it is also my birthday meal.


MacysTGivingParade (43)

Over the last few years, I have somehow managed to convince my parents that walking three miles in coordinated jumpsuits on national TV pulling a large fictitious creature would be a great way to spend Thanksgiving/my birthday. We have held three balloons in total over the years, the Blue Elf around Santa, Beethoven, and Virginia.

Read More

Jump with Jill Welcomes New Cast Members!

Jill JayneNews1 Comment

Renee Zelinski – “Jill”

Renee Zelinski stars as “Jill” in the East Coast Cast of the Jump with Jill show. Renee is a certified teacher in English and Theater. She holds her BA in Communications with a music/theater minor from West Liberty University in Wheeling, WV and her Master’s in Education from New York University’s Steinhardt Culture, Education, and Human Development School. Before her journey with Jump with Jill, Renee was a middle school English Language Arts teacher, a group aerobics instructor, an Ironman triathlete, and a professional performer of musical and dinner theater. She is thrilled to officially combine her lifelong passions of performing, instructing, and fitness with the Jump with Jill show. Renee’s teaching philosophy is to infuse healthy lifestyles into achievement goals to give students the ultimate tools for success in life. Renee hails from Wheeling, WV and lives in Pittsburgh, PA.

Robert Pokrzywa – “DJ”

Robert Pokrzywa co-stars as “DJ Broccoli Rob” in the East Coast Cast of the Jump with Jill show. Robert is a certified Social Studies teacher and holds his BA in History and Secondary Education from Saint Vincent College in Latrobe, PA. A near life-long musician, Robert enjoys writing, recording, and performing music, and for years has been a guitar instructor. He is beyond excited for his citizenship in the Jump with Jill nation where he can apply his love for music and education to the mission of helping kids everywhere live healthy! Robert hails from Pittsburgh, Pennsylvania.

Rock & Roll Nutrition Show Jump with Jill Celebrates 10th Anniversary

Chris ClutterAward WinningLeave a Comment

Tenacious Music-Based Nutrition Education Program Rocks a Generation

Contact: Jill Jayne                                                                                                                               FOR IMMEDIATE RELEASE
jill@jumpwithjill dot com
Direct: (800) 531-0760 x 3

thumbnailPittsburgh, PA, May 31, 2016 – On the heels of two Emmy nods and two Telly Award wins, the rock & roll nutrition show Jump with Jill has reached a milestone many small businesses never live long enough to enjoy: their 10th anniversary. Jump with Jill touts three touring casts, travels the world, and has won awards in both nutrition education and mainstream entertainment. To date, the Jump with Jill show has been performed 3,000 times for almost a million kids.

Jump with Jill debuted in 2006 in Central Park as a free street show as part of a master’s thesis project created by Jill Jayne, MS, RD who at the time was pursuing her credentials at Teachers College Columbia University. Her goal?

“To change the way we teach kids about health,” Jill answers frankly. “People can’t learn about how to make healthy changes if they are asleep due to excessive boredom.” To understand how groundbreaking Jill’s mission was, remember this was 2006. Childhood obesity was only recently declared an epidemic, Let’s Move was not yet in action, and Jamie Oliver had not yet crossed the pond.

When they call Jill “The Rockstar Nutritionist,” it’s not to be cute; another key element to the Jump with Jill origin story was also at play. Jill – along with her brother Mark – fronted a mainstream rock band with a shiny new record deal.

“Our A&R rep took a liking to my thesis project – songs that would become The Bone Rap and Beat of the Body,” explains Jill. “He embraced my weird and encouraged me to focus solely on writing a full album of nutrition-focused music. It meant we would be dropped from our original deal, but it also meant that I would retain all the rights to my music. It is a key decision responsible for our longevity because we own all of our backend and have complete creative control. I can do what is best for kids and answer only to them.” The first Jump with Jill record came out in 2008 and the nationwide touring began.

BG Club - Jump with Jill - 1

The Original Jill (aka OJ) Jill Jayne, MS, RD performs with her Brother Mark Jayne, EdM in 2009.

As their bookings grew to more than the two could handle, they began casting the show regionally by creating clones of themselves as Jills and DJs – that is finding fellow RDs and certified teachers that shared their passion for addressing the moral imperative of childhood obesity through the power of the arts.

DSC_3795

Laura Brown, MS, RD performs as “Jill” with her DJ in 2014.

It’s clear to see that they’ve refined their stage show, from the banners, lights, and rigging. Which all has to fit into a minivan. But what you don’t see has also been refined to make Jump with Jill the coolest place to work, boasting an impressive employee benefits package as well as extensive recruitment and training programs you can’t find at companies twice their size.

With more touring cast members, the Jaynes set to work on a powerful set of follow-up tools that could take the show into the classroom, which included danceable music videos, activity sheets, morning announcements, and cafeteria posters. To produce them, they relocated to a 9,000-square-foot warehouse in their hometown of Pittsburgh, PA. One of those video tools, Get Me Goin’, was nominated for an Emmy Award in 2015. This year, The Sweet Beat, has been nominated for an Emmy Award in two categories. Excellence in production as well as nutrition education is what has made Jump with Jill sustainable for a generation of kids.

They moved from booking single shows with schools to developing partnerships with funders that could bring the show to schools at no cost. These partners include:

“I’m surprisingly emotional as we approach this anniversary,” Jill writes. “This little idea grew so big and strong, to be a force in the nutrition education field. I guess it’s like watching your kids grow up and take on your best characteristics.”

About Jump with Jill

The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, Jump with Jill is both educationally sound and completely rock & roll. Behaviorally-focused and research-proven, the show creates a world where healthy is not just an important thing to do, but the cool thing to do. Learn more at www.jumpwithjill.com.

###

For more information on Jump with Jill, visit www.jumpwithjill.com. To schedule an interview with a Jump with Jill, contact Jill Jayne at jill@jumpwithjill dot com or 800.531.0760 x 3.

Jump with Jill nominated for Emmy Awards for The Sweet Beat

Chris ClutterAward WinningLeave a Comment

Production by National Watermelon Promotion Board nominated in Two Categories

Contact: Jill Jayne                                                                                                         FOR IMMEDIATE RELEASE
jill@jumpwithjill dot com
Direct: (800) 531-0760 x 3

grreeeeenDetroit, MI – May 26, 2016 — The latest follow-up educational video that supports of the rock & roll nutrition show Jump with Jill currently touring the country has been nominated for two Emmy AwardsThe Michigan Chapter of the National Academy of Television Arts and Sciences announced this week that the interactive music video about naturally sweet fruit The Sweet Beat was nominated in the Craft Speciality-Musical Composition/Arrangement and Director – Non-Live (Post Produced)Jump with Jill creator Jill Jayne along with her creative team will attend the awards ceremony on Saturday, June 18th in Detroit to learn if they will take a statue home to proudly dust for the rest of their lives.


The project was produced by the National Watermelon Promotion Board 
and aired by Maranda on WOTV4. With each color fruit, the static background transitions to a new school-themed scene with carefully crafted art design. As the video builds, the scenes are slowed down and merged to create the swirl of color that should fill your plate and your shopping cart for a healthy diet. Viewers interact with the video by making their own Sweet Beats with their two favorite fruits and their own dance moves using the provided audio track at jumpwithjill.com/sweet.

red3“We are really ecstatic that our nutrition education program is being recognized for excellence in entertainment,” said Jayne. “Our job with producing this video was to make the rainbow of flavors of fruit irresistibly cool.” And that they did, using aggressive, synthetic music production that a b-boy dance crew could throw down to.

“At Jump with Jill, we make healthy foods as fun to experience as brands that sell food that is terrible for you,” continues Jayne. “We hope that awards like this help get our show and our tools noticed – nutrition does not have to be a boring topic!”

About Jump with Jill

The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, Jump with Jill is both educationally sound and completely rock & roll. Behaviorally-focused and research-proven, the show creates a world where healthy is not just an important thing to do, but the cool thing to do. Learn more at www.jumpwithjill.com.

The Sweet Beat Yellow
About the National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission
is to increase consumer demand for watermelon through promotion, research and education programs.

Watermelon, the produce leader in lycopene, is a multivitamin unto itself, with each serving providing an excellent source of Vitamins A and C and a good source of Vitamin B6 with only 80 calories. Watermelon consumption per capita in the United States was an estimated 14.8 pounds in 2015. Watermelon volume in the United States was approximately 4.7 billion pounds in 2015. For additional information, visit www.watermelon.org.

 blue

###

For more information on Jump with Jill, visit www.jumpwithjill.com. To schedule an interview with a Jump with Jill, contact Jill Jayne at jill@jumpwithjill dot com or (800)531-0760 x 3.

JUMP WITH JILL WINS TELLY AWARDS IN EDUCATION AND CHILDREN’S CATEGORY

Jill JayneAward Winning, TellyLeave a Comment

grreeeeen

Press Release:

Contact: Jill Jayne
FOR IMMEDIATE RELEASE
jill@jumpwithjill dot com
Direct: (800) 531-0760 x 3

JUMP WITH JILL WINS ONLINE VIDEO AWARDS FOR THE SWEET BEAT
Nationally acclaimed rock & roll nutrition show decorated for music video produced in partnership with the National Watermelon Promotion Board 


grreeeeenAshland, KY, April 19, 2016 –  
Jump with Jill has been named a Bronze winner in the 37th Annual Telly Awards for The Sweet Beat in two prestigious categories: Education and Children. Jump with Jill was selected from over 13,000 entries from all 50 states and numerous countries.

Produced in support of the rock & roll nutrition show Jump with Jill currently touring the world, The Sweet Beat is an interactive music video about the naturally sweet taste of fruit. This video was funded by the National Watermelon Promotion Board and was shot in Jump with Jill’s Pittsburgh headquarters using an all Pittsburgh-based cast and crew. As each color fruit is featured, the static background transitions to a school-themed scene through carefully crafted lighting, set, and costuming. As the video builds, the scenes are slowed down and merged to create the swirl of color that should fill your plate and your shopping cart for a healthy diet. Viewers interact with the video by making their own Sweet Beats with their two favorite fruits and their own dance moves using the provided audio track at jumpwithjill.com/sweet and the hashtag #sweetbeat.

telly_site_bugs_bronzeJump with Jill uses the power of media to reframe the childhood obesity epidemic,” said Jump with Jill creator Jill Jayne, a Registered Dietitian and professional musician. “The Telly Awards are recognition of our dedication to our craft to take nutrition education out of the textbook and into the mainstream media.”

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.  Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents.  The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.  “Jump with Jill‘s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

To find out more about the Telly Awards visit our website at www.tellyawards.com.

About Jump with Jill

The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, Jump with Jill is both educationally sound and completely rock & roll. Behaviorally-focused and research-proven, the show creates a world where healthy is not just an important thing to do, but the cool thing to do. Learn more at www.jumpwithjill.com.

About the National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

Watermelon, the produce leader in lycopene, is a multivitamin unto itself, with each serving providing an excellent source of Vitamins A and C and a good source of Vitamin B6 with only 80 calories. Watermelon consumption per capita in the United States was an estimated 14.8 pounds in 2015. Watermelon volume in the United States was approximately 4.7 billion pounds in 2015. For additional information, visit www.watermelon.org.

###

For more information on Jump with Jill, visit www.jumpwithjill.com. To schedule an interview with a Jump with Jill, contact Jill Jayne at jill@jumpwithjill dot com or (800)531-0760 x 3.